Privacy Policy

1. Information We Collect

A. Account Information

When you register as a Brand or an Influencer, we collect basic profile information, including:

• Name and Business Email Address.
• Organization or Agency name (for Brands).
• WhatsApp / Mobile contact numbers for coordination.
• Account credentials.

B. Connected Social Platform Data

To provide our core services, Influencers and Affiliates may choose to connect their accounts from third-party social media platforms (“Connected Platforms”). Upon your explicit consent via the platform’s official authorization process, we collect:

• Profile Metadata: Username, profile picture, and follower counts.
• Content Data: Public posts, captions, campaign hashtags, timestamps, and media URLs.
• Performance Metrics: Engagement data such as views, likes, comments, and affiliate reach.

Note: We only access public data that is necessary to match your content with active Brand campaigns. We never request or store your passwords.

2. How We Use Your Information

We use the collected information for the following purposes:

• Campaign Matching: Automatically identifying posts that meet a Brand’s specific criteria (hashtags, tracking links, keywords).
• Performance Analytics: Calculating the impact, GMV, and reach of creator content for reporting purposes.
• Platform Improvement: Maintaining and optimizing our background workers, courier dispatch pipelines, and matching algorithms.
• Communication: Sending essential system notifications, sampling shipping alerts, and campaign updates via email and WhatsApp.

3. Data Sharing and Disclosure

• With Brands: If you are an Influencer participating in a campaign, your performance metrics and matched post data are shared directly with the Brand managing that campaign.
• Service Providers: We may use infrastructure providers (such as hosting, database, logistics couriers, and official WhatsApp Business API gateways) to operate the platform.
• Legal Requirements: We may disclose information if required to do so by law or in response to valid requests by public authorities.

We do not sell your personal data to third-party advertisers.

4. Your Rights and Control

A. Revoking Access

Influencers can disconnect their accounts at any time via the Accounts section in their portal. This will:

1. Immediately delete the access tokens (OAuth) for the Connected Platform.
2. Cease all future data collection and background polling for that account.

B. Data Deletion Requests

If you wish to delete your entire Lixus Flow account and all associated personal data, please contact our privacy desk at [email protected].

5. Third-Party Links and Policies

Our platform integrates with third-party social platforms (TikTok, Instagram, Meta, YouTube) and couriers. Your use of these platforms is governed by their respective terms and privacy policies.

6. Updates to This Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the updated policy on this page and revising the "Last Updated" date.